Marko Uibu

Marko Uibu is an Associate Professor of Social Innovation at the University of Tartu's Faculty of Social Sciences and Humanities, within the Institute of Social Studies. He holds a PhD in Religious Studies (2016) and MSc in Sociology/Social Anthropology (2011), with prior roles as Lecturer in Communication Studies and Research. His research focuses on spirituality, medical pluralism, health policy, and social activism. He has contributed to over 60 publications, including studies on Estonian CAM practices, health policy reform, and digital health communication. Notable works analyze the role of spirituality in secular societies and the impact of civic activism on healthcare decisions. His work bridges anthropology, sociology, and communication studies, addressing contemporary societal challenges.

Education:

• PhD in Religious Studies, University of Tartu (2016)
• MSc (Res) in Sociology & Social Anthropology, Central European University (2011)
• MSc in Media & Communication, University of Tartu (2009)

Research Interests: Examines intersections between spirituality, health systems, and societal change. Key areas include:
- Medical pluralism and CAM legitimacy in Estonia
- Digital health communication and pandemic responses
- Civic activism in health policy
- Spirituality in secular contexts
- Social innovation methodologies

His 2020s work highlights analysis of vaccine hesitancy on social media, holistic health practices, and policy transitions in public health. Recent projects include developing nationwide school physical activity programs and studying pragmatic co-inquiry methods in public service innovation.

Grants & Labs: Involved in projects like the "Ulemiste City Health Model" and EU-funded studies on transversal skills in education. Active in the Institute's social innovation initiatives.