Marko Dragojevic

Marko Dragojevic is an Associate Professor in the Department of Communication at the University of Kentucky's College of Communication and Information (CI). He holds a PhD from the University of California, Santa Barbara. Dr. Dragojevic's research focuses on language attitudes, communication accommodation theory, and processing fluency, particularly examining how accent, code-mixing, and group identity influence social perceptions. His work intersects sociolinguistics, intergroup communication, and health communication.

Key research areas include:

• Effects of accented speech on audience perceptions
• Code-mixing in educational and tourism materials
• Role of processing fluency in communication effectiveness
• Stereotyping based on linguistic and cultural markers

Awards include the 2017 Wethington Excellence in Research Award and the 2018 James J. Bradac Early Career Award. He has led grants on topics like 'Americans’ Attitudes Toward Foreign Accents' and 'Effects of Jargon and Accent on Science Communication.'

His research demonstrates trends in analyzing how linguistic features shape intergroup interactions, with implications for public health messaging, educational policy, and organizational inclusivity.