Mark Mitchell

Mark Mitchell is a Professor and Associate Dean at Coastal Carolina University's E. Craig Wall Sr. College of Business Administration, where he also directs Graduate Programs and Executive Education. With a DBA in Marketing from Mississippi State University, he has over two decades of academic and administrative leadership experience, including roles as Chair of the Department of Management, Marketing, and Law and Director of the Center for Economic and Community Development.

• Education:
  • DBA in Marketing, Mississippi State University
  • MBA, Indiana University of Pennsylvania
  • Bachelor of Science in Management, Bloomsburg University of Pennsylvania

His research focuses on Consumer Experience, Tourism, and Nonprofit Marketing, with recent publications analyzing sustainability in sports, geographic distribution of sports teams, and socio-emotional skill development. His work bridges academic theory with practical applications in sports management and tourism economics.

Mark’s teaching emphasizes Marketing Strategy and Personal Selling, while his professional memberships include the Atlantic Marketing Association and Beta Gamma Sigma. His recent scholarship highlights interdisciplinary trends in sports sustainability, consumer behavior, and regional economic impact studies.