Mark Case

Mark Case is an Instructor I in the Department of Marketing at Florida Gulf Coast University (FGCU), part of the Lutgert College of Business. He holds a Ph.D. in International Business (Marketing) from Old Dominion University. Prior to FGCU, he served on the faculty at Eastern Kentucky University and had industry experience in advertising account management and owning a consulting/research company in Grand Rapids, MI.

His research focuses on cross-cultural research methodology, cross-disciplinary methodologies, and case study development. Notably, he received a distinguished research award from the International Academy for Case Studies in 2009. Dr. Case’s work bridges academic and practical applications, emphasizing methodological innovation in business education.