Mark Bergen

Mark Bergen is a Professor and the James D. Watkins Chair in Marketing at the Carlson School of Management, University of Minnesota. His research focuses on pricing strategies, channels of distribution, and marketing strategy, with notable contributions to understanding price rigidity, gray markets, and cooperative marketing. Bergen teaches pricing strategy and marketing management to undergraduates, MBAs, executives, and PhD students, earning multiple teaching excellence awards. He also consults for companies across medical, service, food, retail, and industrial sectors.

• Education: BS in Economics (University of Wisconsin-Madison, 1982), PhD in Economics (University of Minnesota, 1990)

His research expertise spans pricing as a strategic capability, price wars, gray markets, co-op advertising, and dual distribution. Publications in top journals like Journal of Marketing Research, Management Science, and Harvard Business Review highlight his work on price adjustment costs, menu costs, and ethical pricing with AI. Bergen’s administrative roles include co-chairing the CSOM Faculty Consultative Committee, reflecting his institutional leadership.