Marjan Aslan

Dr. Marjan Aslan is a Lecturer in Marketing and Service Management at the Faculty of Business, Government and Laws, University of Canberra. Her research focuses on technology-driven service ecosystems, exploring AI-driven service agents, extended reality applications, and consumer psychology in service encounters.

• PhD recipient from University of Canberra
• Editorial Board Member: Journal of Service Management and Journal of Service Theory and Practice
• Teaching areas: Consumer Behaviour, Service Management, Organisational Behaviour
• Active in UN Sustainable Development Goals related to responsible technology usage and social well-being

She investigates factors influencing consumer and employee experiences in AI-enabled service environments, emphasizing human-AI collaboration and socially beneficial technology deployment.

Marjan has contributed to service management through projects like the ANU Jobfit Application evaluation (2016-2017), examining mobile health care delivery systems.