Marius Born

Marius Born is a Lecturer at the Zurich University of Applied Sciences (ZHAW) and the University of St. Gallen (HSG), where he teaches visual storytelling and communication strategy. He is also the Owner of Born Media and co-owner of Born&Brennwald, advising senior executives and entrepreneurs on media presence, leadership communication, and organizational transformation.

His educational background includes a master’s degree in Business Administration and Organizational Psychology from the University of Zurich and a PhD in Communication Sciences from Università della Svizzera italiana (USI), earned summa cum laude.

• PhD in Communication Sciences, USI (summa cum laude)
• Master in Business Administration and Organizational Psychology, University of Zurich

Marius's research centers on the dynamics of trust formation, particularly how language use shapes trust in contexts of uncertainty. His work bridges communication psychology, business psychology, and media strategy, with a strong emphasis on practical application in leadership and public engagement.

His professional experience includes serving as editor-in-chief of a Swiss business magazine and head of the documentary department at SRF Swiss Radio and Television. He also worked at IBM's headquarters in New York, bringing corporate and international experience into his academic and consulting roles.

Scientific and Professional Recognition:

• Numerous awards for journalistic work and format development

Marius provides personal coaching and tailored workshops for leaders, focusing on aligning performance with personality through meaningful storytelling. His clients include major organizations such as ABB, SwissLife, SRG SSR, and Georg Fischer AG. While no formal advisees are listed, his academic and coaching roles involve significant mentorship and guidance.

He leads Born Media, a firm specializing in visual content production—including image films, web videos, and photography—and strategic alignment of brand visuals with organizational values and culture.