Marina Perišić Prodan

Dr. Marina Perišić Prodan serves as an Associate Professor at the Faculty of Tourism and Hospitality Management (FTHM), University of Rijeka (UNIRI), Croatia, where she teaches in Opatija. Her academic responsibilities include graduate courses in Digital Marketing and Tourism Market Research, alongside Strategic Marketing in the Postgraduate Doctoral Study in Sustainable Development Management.

Her research focuses on critical domains within tourism and digital business ecosystems:

• Digital Marketing
• Tourism Marketing Analytics
• Consumer Behavior in Tourism
• Strategic Market Positioning

Dr. Prodan maintains active consultation hours (Thursdays 15:00–17:00, Fridays 10:00–12:00) and her scholarly work is accessible via Google Scholar, CroRIS, and UNIRI portfolio platforms. Her expertise bridges theoretical marketing frameworks with sustainable tourism development applications in doctoral education.