Marijke Leliveld

Prof. Marijke Leliveld is the Aletta Jacobs Professor of Consumer Ethics at the University of Groningen's Faculty of Economics and Business (FEB). She holds a PhD in Social and Organizational Psychology from Leiden University (2009) and has held academic roles from Assistant Professor (2008-2021) to Associate Professor (2021-2025) before her current professorship. Her research focuses on consumer ethics, sustainable fashion, and prosocial behavior in for-profit and non-profit contexts. Key grants include a €238k Veni grant (2014-2017) and a €29.88M JTF grant for textile recycling (2025-2029). She teaches courses like Consumer Psychology and Experimental Research Design, and serves on the Center for Philosophy, Politics, and Economics board. Public outreach includes media contributions and educational projects like 'Knowlands' for high schoolers.

Grants & Projects

• Gratama Jubileum Gift (2025-2027): Bio-fabricating mycelium textiles for sustainable fashion (€100k)
• JTF Grant (2025-2029): Systemic Solutions for textile recycling (€14.94M subsidy)
• NWO Veni Grant (2014-2017): 'Buying for Charity' (€238k)

Awards

• Veni Grant (NWO, 2014)

Labs/Teams
Contributes to interdisciplinary projects at FEB and collaborates with researchers across academia and industry (e.g., Prof. Marleen Kamperman on sustainable fashion).