Marija Ham

Marija Ham is a Lecturer affiliated with the teaching staff, specializing in marketing-related disciplines. Her work focuses on marketing information systems, market research methodologies, and sustainable marketing strategies.

Research Interests:

• Marketing Information Systems: Designing data frameworks for business decision-making
• Market Research: Hypothesis testing, survey design, and predictive analytics
• Sustainable Marketing: Integrating eco-conscious practices into marketing mix models

She teaches advanced topics including database structuring, consumer behavior analysis, and sustainable development frameworks in marketing contexts.