About
Dr. Maria Prokofieva is a Senior Lecturer at the Victoria University Business School with cross-appointments in the Institute for Sustainable Industries & Liveable Cities. She holds a PhD in Business Information Systems from Russia and additional qualifications in Accounting (La Trobe University, Australia). Her expertise spans data analytics for business applications, social media analytics, and AI/machine learning in business contexts.
Research focuses include: (1) leveraging machine learning for health promotion campaigns (e.g., Twitter sentiment analysis for heart health initiatives), (2) audit analytics (examining AI impacts on financial reporting quality in Saudi markets), (3) gaming disorder analysis through user-avatar bond studies, and (4) educational technology adoption in accounting training. Recent projects include a Victorian government-funded study on early childhood achievement gaps and CPA Australia research on data analytics in auditing.
Active in professional networks: Women Who Code, R Ladies Melbourne, and WiDS Ambassador. Supervises 3 current PhD students as principal investigator and contributes to 5+ completed doctoral projects. Awards:
- No prizes explicitly listed in provided texts
Labs/Teams: Core member of Victoria University's Institute for Sustainable Industries & Liveable Cities, collaborating on interdisciplinary sustainability research.
