Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen is Professor of Marketing and Head of Department at Hanken School of Economics. Her research examines service management, business relationships, and organizational sensemaking in changing markets. She directs projects on mental models in SMEs and sales management in B2B services.

Research investigates how organizations make sense of market disruptions, digital transformation, and customer ownership concepts. Work develops frameworks for financial well-being and service ecosystem resilience.

Publications advance understanding of managerial cognition in service contexts and vulnerability in service ecosystems. Research demonstrates strong theoretical contribution to service management literature.

Awards include:

• Knight of the Order of the White Rose of Finland (2022)
• International Fellow of CTF Service Research Center
• Multiple Outstanding Reviewer awards

Active in doctoral supervision and international research networks. Editorial board roles include Journal of Business Research and Industrial Marketing Management.