Maria Gondek

Maria Gondek, Professor at the John Paul II Catholic University of Lublin, is affiliated with the Faculty of Social Sciences and the Department of Language, Rhetoric and Media Law. Her work bridges classical rhetoric theory with contemporary communication practices.

• Specializes in ethos/pathos analysis, media persuasion, and Peripatetic tradition
• Active in academic publishing and conference organization
• Supervises MSc/BA theses on diverse topics like advertising, rap lyrics, and self-presentation

Her research explores how ancient rhetorical principles—particularly Aristotelian concepts of prudence, ethos, and invention—inform modern practices in journalism, media representation, and persuasive communication. Publications emphasize teleological approaches to discourse and the integrative role of rhetoric.

Recent papers address topics such as emotional rationality in agricultural texts and rhetorical challenges in media portrayal of foreigners. She has organized multiple National Inter-University Oratorical Competitions and contributed to the jubilee publication Pulchrum et communicatio.