Maria Fuentes Blasco

Maria Fuentes Blasco is a University Professor in the Department of Business Organization and Marketing at Pablo de Olavide University. She holds a PhD in Economics from the University of Valencia (2009-2010), awarded the Extraordinary PhD Prize. Her research focuses on services marketing, marketing research, and consumer behavior, with particular emphasis on digital transformation, hospitality, sustainability, and technology adoption in education. She has received three Mentions of Teaching Excellence.

Education: PhD in Economics (University of Valencia, 2009), validated by the CNEAI (Ministry of Education) across three research periods. Teaching roles span undergraduate and postgraduate programs including 'Consumer Behavior,' 'Commercial Management,' and 'New Paradigms in Management.' She teaches in English for international programs like the Double Degree in Business Administration and Law.

Research highlights include studies on eWOM (electronic word-of-mouth), technology adoption in academia (e.g., ChatGPT), and post-pandemic tourism recovery. Awards include the Extraordinary PhD Prize and teaching excellence recognitions. She has authored over 60 peer-reviewed articles, with recent work focusing on digital engagement, sustainability in logistics, and generational consumer behavior (e.g., millennials and centennials).

Grants: Led projects like 'Innovation in Startups: Contingent Analysis of Entrepreneurial Creativity' (2021). Professional roles include membership in the Andalusian Trade Council, collaborating with public administrations and universities.

Labs/Teams: Actively involved in research through the University's Marketing and Market Research group, evidenced by her personal research page (https://investiga.upo.es/investigadores/160332/detalle).