About
Maria Elena Delgado Ballester is a Professor at the Department of Marketing, Faculty of Economics and Business, Universidad de Murcia. Her research focuses on marketing and consumer behavior, with a particular emphasis on relational brand capital.
- PhD in Marketing (2000) from Universidad de Murcia
- Dissertation: "El capital de marca desde una perspectiva relacional: propuesta de un modelo de análisis en base a la confianza en la marca"
Her work explores:
- Brand trust dynamics
- Relational marketing frameworks
- Consumer-brand relationships
Contact: elenadel@um.es
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