Maria Angélica Cruz C

Maria Angélica Cruz C serves as Professor in the Department of Marketing and International Business at Icesi University, concurrently holding the position of Director for multiple graduate programs including the Master's in Marketing, Master's in Business Management, Master's in Business Creation, and Specializations in Digital Media Marketing and Sales. With over 15 years of experience in higher education administration, she has established significant leadership in academic program development and international accreditation processes across Colombian and international institutions.

Her academic credentials feature:

• Economist and International Negotiator from Icesi University
• Master of Business Administration (MBA) from Icesi University

Professor Cruz's research portfolio demonstrates concentrated expertise in contemporary business disciplines, with particular emphasis on digital transformation in marketing channels and strategic sales methodologies. Her work bridges theoretical frameworks with practical applications in entrepreneurship and business model innovation, reflecting the evolving demands of global commerce. The integration of managerial economics principles within her teaching approach provides students with robust analytical tools for complex business decision-making.

Through her directorship of five distinct graduate programs, Professor Cruz guides comprehensive academic development for cohorts specializing in marketing strategy, business leadership, and entrepreneurial ventures. Her administrative background includes pivotal roles at the Federal University of Valencia (FCAE) as Administrative Director of Postgraduate Programs and Director of the Office of Continuous Improvement and International Accreditations, complemented by prior contributions to Icesi University's Academic Department and International Relations Office where she strengthened institutional partnerships and quality assurance systems.