Maria A Rodas

Maria A Rodas is an Assistant Professor in the Department of Business Administration at the Gies College of Business, University of Illinois. Her research focuses on Consumer Behavior, Cultural Marketing, and Brand Equity, with a particular emphasis on bicultural consumers and sensory experiences.

• Academic Rank: Assistant Professor
• University: University of Illinois
• School: Gies College of Business
• Department: Business Administration

Research Trends: Recent work explores the interplay of cultural frameworks and brand positioning, including studies on iconic brands, sensory perception, and political factors in branding. Her 2025 paper on creative ideation highlights its role in fostering consumer-brand emotional connections, while 2024 publications delve into topics like global marketing strategies and cultural audits.

Awards:

• MSI Young Scholar (2023)

Collaborations: Active partnerships with institutions like Stanford University, focusing on collaborative environments and Bayesian methods in marketing research.