About
Marcus Gianneschi is an Associate Professor of Business Administration at the University of Borås, Faculty of Textiles, Engineering and Business, within the Department of Business Administration and Textile Management. He serves as Program Manager for the Event Management program at Campus Varberg and chairs the Education Committee for education in economics and working life.
His research focuses on the study of consumption and marketing from a cultural perspective. His teaching expertise spans consumer behavior, marketing communication, and social science methods, reflecting his interdisciplinary approach to understanding market dynamics and consumer decision-making processes.
His publication Brands, consumer choice and decision-making (2017) demonstrates his focus on brand theory and consumer decision processes within marketing. This work contributes to the broader understanding of how cultural contexts influence brand perception and consumer choices.
Marcus Gianneschi actively contributes to academic administration through his program management and committee leadership roles, bridging theoretical research with practical educational applications in the field of business administration.
