Marcus Adam

Dr. Marcus Adam holds a Professorship in Fashion Sales Management at Reutlingen University and leads the Retail Research Laboratory. His academic focus lies at the intersection of textile industry sustainability, product-service systems (PSS), and human resource management. He earned his PhD from Ulm University in 2018, exploring intra-organizational factors in PSS adoption within fashion businesses.

Research interests include sustainable retail strategies, Gen Z consumer behavior in e-commerce, and collaborative education initiatives between schools and universities. His work emphasizes transparency, environmental responsibility, and dynamic business models in fashion.

Publications span topics like sustainable fashion practices, employee commitment, and innovative retail technologies. He actively contributes to projects such as InBiO (interactive bio-based materials) and MoTraScha (adaptive seating solutions for disabled youth). No scientific awards are explicitly mentioned, though his extensive publication record reflects academic rigor.

As a leader in the Retail Research Lab, he drives interdisciplinary initiatives in retail analytics, visual merchandising, and consumer psychology. His teaching integrates sustainability into textile business education, emphasizing real-world applications and industry partnerships.