Marco Meier

Prof. Dr. Marco Meier holds the Chair of Business Information Systems and Management Support at the University of Augsburg's Faculty of Business and Economics. He leads research and teaching in the Business Analytics & Operations cluster (formerly Operations & Information Management cluster). His work focuses on achieving clarity in decision-making through innovative combinations of technology, methods, and attitude.

• University: University of Augsburg
• Faculty: Faculty of Business and Economics
• Department: Institute of Business Administration
• Chair: Business Information Systems and Management Support
• Cluster: Business Analytics & Operations

Professor Meier's research centers on Business Information Systems & Management Support, with emphasis on Business Intelligence & Analytics, Persuasive Technology, Business Analytics, Business Information Visualization, Design Thinking, Design Science Research, and theme-centered interaction according to R. Cohn. His teaching philosophy emphasizes active learning over passive consumption, drawing from Confucius' wisdom that 'Tell me, and I will forget. Show me, and I may remember. Let me do it, and I will be able to.'

His research integrates technologies, methods, and attitudes to create effective decision support systems. The work spans both theoretical foundations and practical applications, with strong connections to digital transformation challenges faced by organizations. Current projects focus on human-centered approaches to management support systems, reflecting the growing importance of user experience in business technology solutions.

Professor Meier actively supervises Bachelor's and Master's theses, with specific requirements including completion of research-oriented modules such as the Research Seminar on Management Support Systems for Bachelor students and Human-centered Management Support (HuManS) for Master students. Thesis supervision follows structured guidelines with clear expectations for academic rigor and methodological competence.

His teaching portfolio includes Management Support Systems (MSS), Advanced Management Support, Human-centered Management Support (HuManS), and Research Seminar on Management Support Systems across both Bachelor and Master programs. Courses are taught using inverted learning and blended learning approaches to maximize student engagement and learning outcomes.