About
Marc W. Modica is a faculty member at the University of Virginia's Darden School of Business, where he has been an integral part of the academic community since 1998. He teaches in the areas of negotiation, communication, and conflict management across the MBA, Global Executive MBA, and Executive Education programs. He also collaborates with the University of Virginia’s School of Medicine and Curry School of Education, delivering customized executive programs. His international expertise is reflected in his extensive teaching and consulting across Dubai, Mexico, Norway, Sweden, Brazil, China, India, Singapore, Sri Lanka, and Japan.
- B.S., University of Washington
- M.A., University of Washington
Modica’s research and teaching focus on international business negotiation, cross-cultural communication, conflict resolution, and leadership development. His work emphasizes practical applications in global contexts, particularly in high-stakes environments involving political, cultural, and organizational complexity. He is deeply engaged in case method pedagogy, authoring influential teaching cases used worldwide.
The trend in his publications shows a consistent focus on leadership under pressure, ethical decision-making, and cross-border business challenges. His cases often explore real-world dilemmas in global firms and institutions, spanning industries from technology and retail to entertainment and higher education. Recurring themes include stakeholder management, cultural intelligence, and strategic negotiation.
While no formal scientific awards are listed, his body of work demonstrates significant scholarly and educational impact through widespread adoption of his cases in business education.
- Advised executive education programs at Darden, including strategic negotiation and conflict transformation.
- Designed and delivered leadership programs for international clients and interdisciplinary university units.
- Authored multiple case studies used globally in business schools.
He has contributed to Darden’s Center for Global Initiatives and helped shape curricula for global leadership and communication. His collaborative work extends to interdisciplinary teaching initiatives within the University of Virginia ecosystem.
