About
Professor Marc RIAR is an Assistant Professor at IÉSEG School of Management, specializing in Management Information Systems. He holds a Ph.D. from Technical University Berlin, alongside degrees from University of Mannheim and Karlsruhe University of Applied Sciences.
Research Interests: His work focuses on gamification, human-robot collaboration, augmented reality applications, cooperative behavior, and digital transformation. Recent studies explore trust-building in human-robot interactions, AR-driven consumer behavior, and gamification's role in fostering cooperation and sustainability.
Key Contributions: Marc has published widely on topics like virtual reality experiments, 3D asset markets, and circular economy catalysts. His work bridges technology adoption challenges and behavioral insights in digital ecosystems.
Teaching: Teaches Algorithmic Thinking, Digital Innovation, and Digital Transformation across bachelor and master programs including Grande Ecole and MSc Fashion Management.
Labs/Teams: Active member of LEM research group, collaborating with 12 partners on digital innovation projects.
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