About
Marc Duffy is a Lecturer in Business Management at the Ulster University Business School, where his work focuses on integrating sustainability and technology into business education. He actively contributes to the Principles for Responsible Management Education (PRME) initiatives and leads research on AI applications in academic contexts.
His research explores:
- Sustainable business practices and UN Sustainable Development Goals (SDGs)
- Generative AI in education and academic writing
- Strategic management for climate action
- Business-school partnerships for sustainability
- Pedagogical innovation in management education
Recent publications (2025) concentrate on AI-driven sustainability education, PRME localization strategies, and student perspectives on responsible management. His work consistently bridges technology, pedagogy, and sustainable business transformation.
Awards:
- UUSU Special Recognition Award (2025) for contributions to education
Leadership activities include:
- Keynote speaker at the 2025 PRME Doctoral Conference
- Co-organizer of the 2nd UUBS Sustainable Futures Conference (2025)
- Invited talks on AACSB/PRME integration (2024)
Media engagements feature expert commentary on sustainability awards, packaging innovation, and student-staff partnerships for Ulster University's PRME initiatives.
