Marc Dotson

Marc Dotson is an Assistant Professor in the Data Analytics and Information Systems Department at Utah State University's Huntsman School of Business and Project Mentor at the Analytics Solutions Center. He previously served at Brigham Young University's Marriott School of Business and holds a PhD in Quantitative Marketing from The Ohio State University.

His research integrates data analytics with marketing, specializing in causal inference, Bayesian statistics, machine learning, choice modeling, and unstructured data analysis. He teaches courses in survey research, conjoint analysis, statistical programming, and text analysis, emphasizing practical decision-making applications.