Manu Bhandari

Dr. Manu Bhandari is an Associate Professor and Online (AOS) Program Coordinator for Strategic Communication and Communication Studies at Arkansas State University's College of Media and Communication. He holds a Ph.D. in Journalism from the University of Missouri, alongside a Master of Arts in Journalism and English from the University of Missouri and Pokhara University.

Educational Background:

• PhD in Journalism - University of Missouri
• Master of Arts in Journalism - University of Missouri
• Master of Arts in English - Pokhara University

His research focuses on Online Information Processing, examining how user-generated content, heuristic cues, interactivity, and advertising influence digital communication dynamics. His work bridges communication studies with practical applications in consumer behavior and health communication.

Publications & Research Trends:

• Key areas: negative eWOM management, social media credibility, health advertising, and digital consumer engagement.
• Recent studies explore nutrition information's impact on food choices, brand feedback mechanisms in e-commerce, and gender cues in online news perception.
• He has contributed to major communication journals and presented at national/international conferences.

Professional Affiliations:

• American Academy of Advertising
• International Communication Association
• Association for Education in Journalism and Mass Communication

Dr. Bhandari teaches advertising principles and media writing at A-State, integrating his research into practical curricula for digital communication strategies.