Manto Gotsi

Dr. Manto Gotsi is a Senior Lecturer in Marketing and Director of the Global MBA (GMBA) at Bayes Business School, part of City, University of London. She previously held academic roles at institutions including Birkbeck, University of Westminster, Cardiff University, and Brunel University London. Her research focuses on paradoxes in innovation management, branding, and entrepreneurship, with a focus on how organizations navigate tensions in dynamic environments. She has published in leading journals such as the Journal of Product Innovation Management and Journal of Business Venturing.

Dr. Gotsi teaches Marketing Innovations, Marketing Strategy, and Consumer Behavior across undergraduate and postgraduate programs. A Fellow of the Higher Education Academy, she is passionate about digital learning and led the development of Birkbeck's online MSc Marketing. Her work has been supported by grants from the BA/Leverhulme Trust and Carnegie Trust.

Her research explores themes such as institutional entrepreneurship failure, pandemic-induced organizational tensions, and ambidexterity in innovation. Recent work emphasizes temporal paradoxes in crisis management and the dual imperatives of exploration and exploitation in innovation. She actively participates in global paradox research communities, contributing to symposia at EGOS and AOM.