Manjunath Padigar

Manjunath Padigar is a Lecturer at Macquarie University's Department of Marketing Innovation, Strategy and Entrepreneurship Research Centre. He holds a PhD in Marketing from the University of Technology Sydney (2017–2021), focusing on Strategic Value Implications of Transformative Marketing. Previously, he worked in the technology services industry for over 12 years, spanning roles from technology consulting to leading sales and marketing units.

His research bridges marketing, finance, management, and information systems, emphasizing adaptive strategies in response to market changes. Key areas include technology adoption, new product innovation, strategic alliances, and socio-political activism. His work has been published in top journals like the Journal of the Academy of Marketing Science and Journal of Business Research, and recognized by the American Marketing Association (AMA) for his doctoral dissertation (2021 finalist) and a 2023 Best Paper Award at wISE Conference.

He is involved in the DAAD23 project (2024–2025), focusing on bridging academic-practitioner gaps in Australia and Germany. His supervisory interests span AI-driven marketing strategies, metaverse marketing, sustainability-driven approaches, and corporate socio-political activism.

• Education: PhD in Marketing, University of Technology Sydney (2017–2021).
• Awards: Runner-up John A Howard/AMA Dissertation Award (2021), Best Paper Award (2023).
• External Position: University of Groningen (Jan 2022–Aug 2023).

His research outputs highlight interdisciplinary collaborations and practical relevance, addressing topics like blockchain in supply chains, customer experience frictions, and unstructured data analytics. Current projects aim to synthesize academic and industry insights for actionable strategies.