About
Manisha Mathur is an Associate Professor at the James M. Hull College of Business, Augusta University, specializing in Digital Marketing and Strategic Management. Her academic journey includes a Ph.D. in Business Administration from the University of Mississippi (2014) and prior degrees in Botany/Plant Biology (University of Delhi, 1993).
- Education: Ph.D., MBA (University of Mississippi), BS (University of Delhi)
Her research focuses on digital marketing, social media branding, international business strategy, and organizational performance. Recent work examines digital equity in global markets, consumer personality-driven marketing, and strategic risk management frameworks.
Key trends in her publications include technology-driven brand equity, cross-cultural digital marketing, and data-informed organizational strategies. Notably, she received Augusta University’s Outstanding Faculty Award (2025) and multiple research recognitions.
- Scientific Awards:
- Outstanding Faculty Award, Augusta University, 2025
- Best Paper in a Research Track Award, Association of Marketing Theory and Practice, 2025
- Faculty Innovation and Engagement Award, James M. Hull College of Business, 2025
- Faculty Research Award, James M. Hull College of Business, 2024
- Hull College Research Award Nomination, 2023
She serves on editorial boards and organizational committees, including the AU Senate-Louis K. Bell Research Award Committee and the Promotion & Tenure Committee. Her expertise bridges business analytics and retail technology.
