Majbritt Rostgaard Evald

Majbritt Rostgaard Evald is a Professor at the Department of Business and Sustainability, University of Southern Denmark. She serves as Vice Head of Research at DBS Kolding and leads the Interactive Innovation unit. Her work bridges corporate innovation with public sector collaboration.

• Public-Private Innovation
• Corporate Venturing
• Cross-sector Collaboration

Her research integrates entrepreneurship theory and organizational studies to examine how firms collaborate with public entities. She emphasizes qualitative empirical methods and societal co-creation through platforms like OPIguide.dk. Current projects include EU-funded initiatives on market-ready prototypes and a Marie Curie ITN focused on cancer care technology.

She contributes to teaching through course design and supervision, with a focus on innovation management and collaborative research methodology.