Maja Seric

Maja Seric is a Professor at the Universitat de València, Spain, affiliated with the Faculty of Economics and the Department of Marketing and Market Research. She is actively involved in two research groups: COMINBRAND (Communication, Innovation and Branding) and INNOMARK (Research Group in Marketing and Innovation in Retailing and Services), focusing on consumer behavior, culture, and gender in marketing contexts.

• Doctorate (2013) – Universitat de València: 'El impacto de la comunicación integrada de marketing en la creación del valor de marca: un enfoque cross-cultural en el entorno hotelero'
• Doctorate (2021) – Universitat de València: 'Habilidades humanas vs. Avances tecnológicos en el ámbito universitario: un estudio sobre los efectos de la comunicación desde una perspectiva cultural'

Her research interests span marketing, branding, consumer behavior, innovation in retail and services, and the interplay between culture, gender, and communication. She explores how integrated marketing strategies create brand value across cultures and investigates the balance between human skills and technological advancement in higher education communication.

While no publications are listed in the provided text, her academic focus suggests strong engagement in interdisciplinary marketing research with applications in hospitality, education, and service industries.

There are no scientific awards mentioned in the available information.

Maja Seric has supervised doctoral theses, as evidenced by her role as advisor in two PhD completions; however, no students she has advised are listed in the current data. There is no mention of grants or funding sources in the provided text.

She is a member of two active research groups: COMINBRAND, which studies branding through consumer behavior, culture, and gender; and INNOMARK, which focuses on innovation in marketing within retail and service sectors.