Maik Hammerschmidt

Maik Hammerschmidt is a full Professor of Marketing and Innovation Management at the Faculty of Business and Economics, University of Göttingen, where he has been a faculty member since 2010. He is Co-Director of the Retail Logistics & Innovation Lab, a cross-institutional research initiative based in Goettingen, Darmstadt, and Milan. Previously, he served as Assistant Professor of Marketing at the University of Mannheim. His academic leadership includes roles such as Head of the Department of Business Administration and Chairman of the Central Committee for Teaching and Learning at the University of Göttingen.

His educational background includes:

• Post-Doctorate (Habilitation) in Business Administration, University of Mannheim, 2011
• Ph.D. in Marketing, University of Mannheim, summa cum laude, 2005
• M.B.A., University of Mannheim, 1993–1998
• Oxford Brookes University, Business School, Oxford, UK, 1993

Maik Hammerschmidt's research centers on marketing performance, immersive and AI-based service technologies, corporate social responsibility, and the reconciliation of resilience and efficiency in value chains. He is recognized as one of the Top 100 Business Researchers in German-speaking countries by WirtschaftsWoche and among the '75 Influential Marketing Professors to Follow' by LinkedIn. His work bridges theoretical rigor with practical impact, often focusing on digital transformation in retail and service innovation.

His recent publications reflect a strong trend toward AI-driven service innovation, sustainability in marketing, and performance measurement in digital environments. These works appear in top journals such as the Journal of Marketing, Journal of Service Research, and International Journal of Research in Marketing, and include highly cited contributions like his article on electronic service quality. The interdisciplinary nature of his research spans marketing science, operations, sustainability, and information systems.

His scientific awards include 9 Best Paper Awards from the American Marketing Association and the Sheth Foundation, the Emerald Literati Award, and multiple recognitions at premier conferences such as ICIS and AMA. He also contributed to the journal Management & Sustainability: An Arab Review, which was a finalist for the 2023 SDG Initiative of the Year Award.

Hammerschmidt has advised numerous research projects funded by the German Research Foundation and industry partners. He supervises doctoral candidates and leads research teams through the Retail Logistics & Innovation Lab. His external engagements include editorial board membership, advisory roles in Dubai and Germany, and peer review for top-tier journals and funding agencies like the DFG. He is also an active member of professional organizations including the American Marketing Association and the Academy of Information Systems.

He is deeply involved in academic innovation, having chaired tracks at international conferences and contributed to quality assurance in higher education. His lab and research initiatives foster collaboration between academia and industry, particularly in the areas of retail logistics, gamification, and sustainable innovation.