Mahta Emrani

Mahta Emrani serves as an Adjunct Lecturer at the University of Southern California's Annenberg School for Communication and Journalism, affiliated with the Communication Management (MCG) and Digital Media Management (Online) (MS) programs. With over 25 years of industry experience, she applies research and design to solve complex branding and communication challenges.

Her academic credentials include:

• Bachelor's degree from USC Marshall School of Business with an emphasis in advertising and marketing
• Master's degree from USC Annenberg School for Communication and Journalism
• Additional professional training in design communication art, graphic design, and branding principles

As an applied researcher and deep generalist, Emrani specializes in consumer insight, brand strategy, and integrated communication strategies. Her work spans multiple sectors including financial services, FMCG, education, technology, and healthcare. She employs both quantitative and qualitative methodologies within a multidisciplinary framework, combining research insights with design principles to develop objective-driven solutions for complex client challenges.

Scientific Awards:

• No awards or honors were specified in the available information.

While Emrani's industry experience is extensive, the provided text does not list any formal advisees (PhD or Master's students) or grant activities. Her academic role as an Adjunct Lecturer focuses on teaching within the Communication Management and Digital Media Management programs.

Emrani emphasizes collaboration, working with a diverse team of experts across disciplines to address client challenges. Her approach is objective-led and multidisciplinary, leveraging insights from various fields to create innovative branding and communication strategies.