Magdalena Ankiel

Dr. Magdalena Ankiel serves as a full Professor and Head of the Department of Product Marketing at Poznan University of Economics and Business (UEP), holding significant administrative responsibilities while maintaining active academic engagement. Her institutional roles extend to membership in the UEP Electoral College, Program Council, and Committee for Periodic Evaluation of Academic Teachers, reflecting substantial influence in university governance.

Her research expertise centers on the strategic intersection of product management and marketing communication, with specialized focus on packaging as a critical market instrument. Key research domains include:

• Product lifecycle management
• Packaging design and consumer perception
• Commodity science applications in marketing
• Marketing aspects of sustainable packaging solutions
• Brand communication through physical product presentation

Prof. Ankiel maintains active professional affiliations with the Polish Society of Commodity Science (Poznań Branch) and the Polish Scientific Marketing Society, demonstrating commitment to disciplinary advancement. She conducts regular student consultations in Building A, room 419, and is accessible via institutional email for academic collaboration inquiries.