Madhavan Parthasarathy

Dr. Madhavan Parthasarathy is a Professor of Marketing and Entrepreneurship at the University of Colorado Denver Business School, and the Academic and Executive Director of the Jake Jabs Center for Entrepreneurship. He co-teaches entrepreneurship capstone courses, focusing on business planning and digital strategy. His research centers on disruptive innovations, diffusion theory, and consumer behavior, with notable contributions to understanding service discontinuation and technology adoption. He holds a PhD in Marketing from the University of Nebraska-Lincoln.

Dr. Parthasarathy's work bridges academic research and practical entrepreneurship, fostering partnerships with Colorado’s business leaders. He has secured significant funding for the Jake Jabs Center, enabling mentorship programs, cutting-edge events, and industry collaborations. His interdisciplinary efforts include co-developing the University of Colorado Certificate Program in Bioinnovation and Entrepreneurship, emphasizing biotech commercialization.

His recent research explores healthcare service quality, gender wage gaps in entrepreneurship, and EV adoption. He frequently publishes in journals like Information Systems Research and Journal of the Academy of Marketing Science, addressing topics from consumer values in India to electronic medical records’ impact on healthcare.

• Education: PhD in Marketing, University of Nebraska-Lincoln
• Labs/Teams: Jake Jabs Center for Entrepreneurship, University of Colorado Bioinnovation Program
• Grants: Secured major private gifts for the Jake Jabs Center