Macarena Cuenca Amigo

Macarena Cuenca Amigo is an Associate Professor at Deusto Business School, University of Deusto, Bilbao. She teaches strategy and business organization-related subjects in Bachelor's and postgraduate programs, and lectures in the PhD program Leisure, Culture and Communication for Human Development. As a member of the Institute of Leisure Studies, she contributes to Spanish and European research projects focused on cultural audience development.

• Education: Bachelor’s in Business Administration, PhD in Leisure and Human Development (University of Deusto)

Her research spans interdisciplinary areas including Leisure Studies, Cultural Development, and Human-Centered Communication. She has authored articles in journals like Academia. Revista Latinoamericana de Administracion and Annals of Leisure Research, though specific titles are not listed. Cuenca has supervised multiple PhD theses and participated in international conferences.

As part of the Institute of Leisure Studies, her work bridges academic research with practical applications in cultural and social development. Her office hours are publicly available for student consultations.