M. Paula Fitzgerald

Dr. M. Paula Fitzgerald is the Nathan Haddad Professor of Business Administration at West Virginia University, specializing in Marketing. She is actively engaged in research on consumer power, public policy, and market access.

• Education: Ph.D. in Marketing from the University of South Carolina; B.S. in Marketing from the University of Alabama.

Her research examines the intersection of marketing and public policy, including the effects of religious freedom regulations on consumer access, theoretical frameworks for healthcare debates, and consumer strategies for resolving financial institution disputes. Dr. Fitzgerald serves on the Editorial Review Boards of the Journal of Public Policy & Marketing and the Journal of Consumer Affairs.

• Leadership: Faculty liaison for the West Virginia University Center of Excellence in Women’s Health, focusing on rural women’s health initiatives.