Luke Ingalls Liska

Luke Ingalls Liska is an Assistant Professor of Marketing at Radford University, affiliated with the Davis College of Business. He serves as Director of the Davis College Fellows and Assistant Director of the Virginia Governor’s School for the Visual & Performing Arts and Humanities. His academic work bridges digital marketing, consumer behavior, and technological innovation.

His research focuses on digital marketing, storytelling, immersive virtual environments, and the ethical use of artificial intelligence in consumer contexts. He explores how narratives influence perceptions of unattractive produce and how AI-generated spokespersons affect advertising outcomes. His work has been published in the Journal of Consumer Behaviour and the Journal of Research in Interactive Marketing, highlighting trends in sustainability and AI-driven marketing strategies.

• AI and Marketing: Investigates psychological distance and empathy in AI spokespersons.
• Sustainability: Explores storytelling as a tool to reduce food waste.

Luke is actively involved in mentoring students through the Davis College Fellows and leading capstone projects. He teaches courses in Digital Marketing, Creativity and Innovation, and Marketing in Esports, often incorporating experiential learning with local businesses and esports tournaments.

He has no listed scientific awards at this time. His work emphasizes practical, transformative education and real-world problem solving, including the Wicked Festival, where students showcase solutions to societal challenges.