Luisa Leman

Luisa Leman, M.Sc. is a Researcher at the University of Hamburg Business School's Chair of Marketing & Media, under Prof. Dr. Michel Clement. She is currently pursuing a PhD in Marketing & Media (2024–present). Her roles include Research Consultant at mindline GmBH Institute for Communication and Marketing Research (2023–2024), and prior internships at G+J Electronic Media Sales GmbH and ameo GmbH in Hamburg. She holds an M.Sc. in Business Administration from Christian Albrechts University of Kiel (2020–2023), a B.Sc. in Business Administration & Business Psychology from Leuphana University Lüneburg (2016–2020), and completed an exchange at Edinburgh Napier University (2018).

• Education:
• PhD Candidate: University of Hamburg (2024–present)
• M.Sc. Business Administration: Kiel University (2020–2023)
• B.Sc. Business Admin & Psychology: Leuphana University (2016–2020)
• Professional Experience:
• Research Consultant, mindline GmBH (2023–2024)
• Internships: G+J Electronic Media Sales, ameo GmbH

Her research interests focus on digital marketing strategies, consumer behavior in media contexts, and strategic communication in business environments. Luisa can be reached at her office (Room 3021.1) via appointment arranged by email.