Lu Yu

Lu Yu is a Lecturer at Sanda University in Shanghai, China, and a Doctoral Researcher at the Sheffield University Management School. Her research focuses on sustainable fashion, sustainable consumption and communication, and digital fashion, with an emphasis on corporate sustainability practices and consumer behavior in China's fashion industry.

• BA in Apparel Design and Engineering from Soochow University
• MSc in Apparel Design and Engineering from Soochow University
• MSc in Textile Technology from the University of Manchester

Her interdisciplinary background in engineering and textiles informs her commitment to studying sustainability in fashion businesses, particularly within the Chinese market. Supervised by Dr. Panayiota Alevizou and Dr. Dahlia El-Manstrly at Sheffield, her PhD thesis investigates the influence of each link in China's fashion industry life cycle under sustainability concepts.

Supervisors

• Dr. Panayiota Alevizou, Lecturer in Marketing, Sheffield University Management School
• Dr. Dahlia El-Manstrly, Senior Lecturer in Marketing, Sheffield University Management School