Louise Canning
Associate Professor · Business-to-Business Marketing
RISEBA University of Applied SciencesLatvia
About
Dr. Louise Canning is Associate Professor of Marketing at KEDGE Business School, holding a PhD from UWE Bristol (1999). With over 20 years of UK higher education management experience and a prior career in international sales, her work bridges academic and practical marketing insights.
Her research explores:
- Business-to-business relationship dynamics
- Sustainability in inter-firm communication
- Consumer-market interfaces for disposal practices
- Circular economy implementation
Recent publications (2016-2025) demonstrate strong thematic focus on:
- Entrepreneurial networks and emotions
- Healthcare social media strategies
- Resource efficiency metrics
- Ethical innovation frameworks
- Radical business model transformations
She actively teaches and supervises students in business-to-business, global, services, and strategic marketing. Her industry background enriches curriculum development and student mentorship.
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