Lorraine Whitmarsh

Lorraine Whitmarsh is Professor of Environmental Psychology at the University of Bath and Director of the Centre for Climate Change and Social Transformations (CAST). Her research examines psychological and societal responses to climate change, specializing in behavior change, communication strategies, and sustainability transitions.

Research explores diverse domains including energy use, sustainable consumption, transport choices, and climate risk perception. Current projects investigate behavior change 'moments of change', climate anxiety, and interventions targeting high-carbon behaviors.

Publications advance understanding of socio-psychological barriers to sustainability. Professional contributions include IPCC authorship and advisory roles for UK government committees. No specific awards or student information appear in source materials.