Lori Loeb

Lori Loeb is an Associate Professor at the University of Toronto, specializing in modern British social and cultural history within the Department of History. Her work intersects consumer culture, material culture, and gender studies, particularly focusing on Victorian Britain.

• PhD, University of Toronto

Professor Loeb's research explores the interplay between advertising, women's roles, and societal norms in 19th-century Britain. Her current projects examine Victorian patent medicines and their marketing to female consumers, shedding light on historical intersections of health, commerce, and gender.

Her seminal work, Consuming Angels: Advertising and Victorian Women (1994), established her expertise in analyzing advertising as a lens into gender dynamics. The publication reflects her broader interests in consumer behavior, cultural economies, and technological influences on society during the Victorian period.