Lorena Ronda Gonzalez

Lorena Ronda Gonzalez is a Lecturer at the University of Deusto, currently serving as Head of the Bachelor Programme in Management, Languages, and International Trade within the Faculty of Social and Human Sciences. She teaches undergraduate courses in English, including Business Statistics and Marketing Research, Operational Marketing, Advanced Marketing Strategies, and contributes to programs such as Philosophy, Politics and Economy, and Tourism.

She holds a Ph.D. in Economics and Business from Comillas Pontifical University (ICADE) in Madrid, where she previously served as a marketing lecturer. Her research focuses on behavioral economics, consumer psychology, decision-making processes, and sustainable consumption trends. She has also worked for seven years in marketing and business development roles at multinational corporations like L'Oréal, Ashurst LLP, and Warner Bros.

• Awards: Received the Extraordinary Award with International Mention for her Ph.D. at ICADE.

In her academic career, Lorena combines teaching with industry experience, emphasizing practical applications of economic theories and marketing strategies. While no specific grants or labs are mentioned, her professional background suggests expertise in bridging academic research with real-world business challenges.