Lolo Robison

Lolo Robison is a Professor of Practice at Michigan State University and a practicing public relations and marketing professional at the Capital Area Transportation Authority (CATA). She has over three decades of experience in public relations across industries like public transportation, insurance, media, and banking.

• M.A., Michigan State University
• Certificate in Diversity and Inclusion, Cornell University

Her research and teaching focus on diversity, equity, and inclusion (DEI) in public relations, crisis communication, and social media techniques. She has led award-winning campaigns and serves as a mentor to emerging professionals.

• Award, American Public Transportation Association
• Award, Public Relations Society of America
• Award, American Advertising Federation

Robison leads a 15-member customer experience team, a 9-member marketing and PR staff at CATA, and collaborates with four marketing agencies. She co-founded CATA's Diversity Equity and Inclusion Task Force in 2019.