Liz Benditt

Liz Benditt is a Lecturer in the Marketing and Business Law Academic Area at the University of Kansas School of Business. With over 25 years of professional experience, she specializes in corporate brand management, public relations, social media, and loyalty programs across diverse industries. She currently serves as President and CEO of Balm Box LLC, a self-care and gifting service for breast cancer patients, and volunteers with National Charity League and the Education First Shawnee Mission board of directors.

Education:

• MBA, University of Southern California
• B.S. in Communications, Boston University

Her professional background includes leadership roles at prominent brands such as Lyric Opera, Ace Hardware, Hallmark, SONIC Drive-In, Blue Bunny Ice Cream, Mattel Toys, Walt Disney World, and Bluetooth. Her research and teaching focus on integrating real-world marketing strategies with academic instruction.