Lidia Danik

Prof. Lidia Danik is a faculty member at the Warsaw School of Economics (SGH) in the College of World Economy, specifically the Department of International Marketing. She holds a PhD and DSc in Economics, with a focus on international marketing and entrepreneurship.

• Academic Rank: Professor
• Research Focus: SME internationalization, cultural dimensions in business, innovation cooperation, and network relationships

Her research explores interorganizational cooperation, emphasizing cultural differences and relational quality. Recent publications analyze entrepreneurial marketing in Polish and Finnish SMEs and cultural diversity in urban economies. She has contributed to monographs on competitiveness, including Poland's role in global markets.

Notable awards include the Minister of National Education Award (2023) and multiple SGH Rector's Awards for scientific and teaching excellence.

• Scientific Societies: Involved in editorial boards and international committees
• Teaching: Courses in marketing, institutional markets, and cultural business contexts