Liane Voerman

Dr. Liane Voerman is a Senior Lecturer and Program Director of the BSc International Business at the Faculty of Economics and Business, University of Groningen. She teaches courses such as International Marketing (BSc) and Retail & Omnichannel Marketing (MSc), while supervising master theses on topics like electronic word-of-mouth (e-WOM) and online consumer reviews.

• University: University of Groningen
• School: Faculty of Economics and Business
• Academic Rank: Senior Lecturer
• Email: j.a.voerman@rug.nl

Her research focuses on marketing methodology, consumer behavior in omnichannel environments, and the export performance of SMEs. She has published extensively on low-response biases in surveys and the strategic behavior of smaller firms in international markets.

Scientific awards include:

• 4-time recipient of the Teacher of the Year award
• Best Paper Award at the 1998 ICSB Conference
• Winner of the SOM Research School competition on interdisciplinary research
• Hold both UTQ (2011) and STQ (2016) teaching qualifications

She also serves as a member of the Supervisory Board for VluchtelingenWerk (Dutch Council for Refugees) in Northern Netherlands and works with the Academy of Management on executive education programs.