Liam Cross

Liam Cross is a Lecturer in Psychology at the School of Psychology, University of Bath. His research focuses on social psychology, particularly how synchronized movement (e.g., dancing, drumming) fosters prosocial behavior, affiliation, and group cohesion. He also investigates autism, theory of mind, deception, media effects on prejudice, and the therapeutic potential of games.

His research interests span Social Psychology, Prosocial Behavior, Synchronization, Theory of Mind, Autism, Nonverbal Communication, Media Effects, and Gamification. He explores how rhythmic coordination influences social bonding and identity, and how digital and tabletop games can support individuals with autism. His work integrates experimental, virtual reality, and qualitative methods to understand complex social dynamics.

The recent articles highlight a strong trend in using technology—especially virtual reality and games—to study and enhance empathy, reduce prejudice, and improve social interaction. Key themes include the Proteus Effect, synchronized movement in VR, video games for refugee empathy, and board games for understanding autistic experiences. These works reflect interdisciplinary approaches bridging psychology, human-computer interaction, and social intervention.

Liam Cross has no explicitly listed scientific awards in the provided text.

While no direct mention of student advising or grants is made, his collaborative publications suggest active mentorship and research leadership. He is affiliated with the NeuroPlay Lab, indicating involvement in a dedicated research team focused on play, technology, and social cognition. His work contributes to UN Sustainable Development Goals related to well-being and reduced inequalities.

He is actively involved in research and teaching in Social Psychology, Research Methods, and Statistics, and leads innovative projects using immersive technologies and games to address social challenges. The NeuroPlay Lab serves as a hub for experimental and applied research in prosocial technology and autism interventions.