Leon Griesch

Leon Griesch serves as a Researcher at the Department of Business Information Systems, University of Rostock, where he has worked since September 2021. He manages the AI module for the European Social Fund project 'Regionales Zukunftszentrum MV,' focusing on AI adoption in small and medium enterprises.

Education:

• Bachelor of Economics, University of Rostock (2019)
• Master of Service Management, University of Rostock (2021) with thesis: 'Business Models and User Experience of Health Apps with a Focus on Nutrition'

His research centers on digital transformation in business contexts, particularly AI applications for SMEs and health informatics. Early career work includes management consulting experience as a Transformation Fellow at a Berlin IT consultancy and leadership roles in the Rostock Student Consulting Group.

Professional Activities:

• Project Manager, AI Module (ZMV+ Project): Supporting SMEs in digitalization and AI implementation
• Long-standing board member of Rostock Student Consulting Group