About
Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. He holds an MBA and PhD in Marketing from Lancaster University. Since joining York University in 1999, he has published 50 papers in refereed journals including Strategic Management Journal, Journal of International Business Studies, and Entrepreneurship Theory and Practice.
His research interests span international trade, marketing strategies, internationalization processes of firms, high-tech firm management, and partnership strategies. His work examines regional diversification, product diversification, country diversification, and their interrelations.
Recent publications focus on international business policy, strategic alliances in volatile environments, foreign direct investment patterns, and risk management in global distribution channels. His articles demonstrate consistent exploration of geographic diversification, organizational resilience, and emerging market strategies.
Dr. Li advises on doctoral research and maintains active collaborations in international business research networks. His work contributes to understanding how firms navigate global market complexities through strategic adaptation and partnership formations.
